An iconic name with an iconic heritage. A visionary of Swiss avant-garde luxury since 1860. TAG Heuer watches are synonymous with style, precision and disruptive design. A longstanding, adrenaline-fuelled link with motor sport is reflected in the brand’s meticulous approach to watchmaking. Designed for and inspired by high octane situations, TAG Heuer watches are crafted with a fighting spirit to capture the brand’s slogan: #DontCrackUnderPressure Discover the world of TAG Heuer at KCWatches.